I found these displays at my local ULTA.
New Shades of the Loreal Infallible Eyeshadows
New Rimmel Stay Matte Foundation (with 1$ off sticker!)
New Maybelline Highlighter and Cream Blush
I was going to pick up the Rimmel (the lightest shade might actually be light enough for me *gasp*. But I resisted and picked up the new Maybelline products instead! *Squee*.