Rimmel recently released a few new shades for their Moisture Renew Lipstick line. I dont know if they're permanent, or limited edition (but I'm hoping permanent). Nouveau Cheap has a picture of the display here (I found mine at Walgreens, that had the exact same display).
Oh my gosh! How can you not fall in love with this color?! I hope this is permanent, because I can actually see myself using this lippie up (and needing more!!)
6.99 @ Walgreens