(yes another purple..I may have a problem..)
(to show its slightly shimmery)
Packaging: I chose 006 Purple Reign. The packaging is what you'd expect from a drugstore eyeshadow. Its about the same size as a Maybelline Color Explosion Eyeshadow, but with a way cooler design (I admit..I dig the Union Jack theme). The lid snaps shut, and had the application instructions on the back. To make it easier..I've listed them here (a little differently then how Rimmel did).
(1-Lid Color; 2-Highlight; 3-Crease; 4-Outer Corner)
Color: Ohh my god. I LOVE colors, and the combination of colors they chose. They all worked so well together once applied to my eyes. They all blend really nicely, and dont get all muddled together once applied.
Performance: Oh Rimmel..once again..I had high hopes..why WHY the Union Jack design?! As much as I love the design of the palette..it makes it very hard to get any sort of applicator (whether that be your own eyeshadow brush..or the plastic one that comes with it) into the small spots for the color. The only spot that was big enough for my brush was the lid color. This is what happened when I tapped my crease brush into the "Outer corner" color:
(my crease brush is soft and fluffy..)
It crumbled!! And I didnt use any force to do that. And yes..it was after swatching..you can kind of see where I ran the applicator in the dark purple. My crease brush..which I used on the lavender color, also had a hard time getting the pink crease color without picking up the other two colors. At one point I ended up with 3 small stripes on my brush. It was funny, but not practical. Once I was able to get just the single color onto my brush, it applied really nicely, and blended wonderfully, but admittedly, it was a pain to get there. The spots are just too small.
The shadows themselves have no fallout, and creased with no primer after 5.5 hours (yes..5.5 hours..its that good). They do have a slight shimmer to them, but no glitter, and nothing too gaudy.
Overall: The design was truly the only downfall here. The shadows themselves are a very good quality, with no fading or creasing, and are highly pigmented. I just wish that I could get my brushes into those small spots!
I give it: 3/5 (sorry..the crumbling killed it..)
I bought it myself.